Following the recent release of her project MANGO, Nigerian-American songstress Olawumi is putting the focus back on her NOIR debut release with a video for her intro track "He Said." Directed by Brittney Briggs of Sticks and Stones and The Afrolombian of Afrolombian, the footage finds the refreshing artist reminiscing about the first time she encountered the one that would later break her heart.
"This video was a reflection of how I want to portray my art - in the most minimal, yet elaborate way possible. I have always believed in less is more, and creating something to keep my supporters and fans coming back, hence the trippy visuals and sounds. I wanted it as raw as possible, and I would have to say that is my favorite part; the fact that I am not being my typical secretive self, you can see my face, my body, its a little opposite of my first video, and my usual reclusive appearance. I think the fans will like this one, it's different, but it follows the whole vibe. The soul-trap trippy vibe that so many people are growing to love." - Olawumi